24 – 26 June 2022









Welcome to the new venue for the

Vape and Shisha community

Where there’s smoke, there is fire – The new “Steam & Smoke” in Hannover

As a new platform for producers, retailers, industry experts, community leaders and consumers of the growing e-cigarette and shisha market, “Steam & Smoke” will take place from June 24-26, 2022 at the Hannover Exhibition Center. Product presentations from the field of liquids, accessories, vaporizers, tobacco, shisha and charcoal will be the focus of the new experience trade fair. With a variety of products presented that is unique in northern Germany, which can be tasted and purchased on site, the “Steam & Smoke” gives a comprehensive insight into current market trends and the complete world of shisha smoking and vaping.

At the same time, visitors will be offered an exciting supporting program and thus many opportunities to experience community stars, influencers and artists live and on site, some of whom will be presenting their own products at “Steam & Smoke”. Formats such as “Hookah Battle”, autograph sessions and lounge talks complete the experience at the new trade fair.

Look, touch and feel the vaping and shisha spirit!

The concept of “Steam & Smoke” is based on the live experience of exciting products, exclusive flavors and matching accessories. Testing and trying out the steam and smoke products is possible and desired directly on site. The requirement is, of course, a minimum age of 18 years. Visitors can take a look at the wide range of exhibitor stands, come into contact with the suppliers and also buy products directly on site. At “Steam & Smoke” the motto is: Not only look, but also touch, try, take home is allowed!


Interested companies

These strong brands have already communicated their interest in participating:

Core topic “Vape”

Interested visitors will receive competent and individual advice at “Steam & Smoke” on all aspects of e-cigarettes and vaporizers, as well as on the entire product cosmos from the “vape” sector. The exhibitor stands are all about the latest trends and numerous flavors. Here you can choose from hundreds of liquids, shortfills, longfills and flavors and some can also be tested and purchased directly on site. If you are a retailer, producer or market player in this field and want to address specifically interested customers in northern Germany, then you are exactly right as an exhibitor at the “Steam & Smoke”. Talk to us about your presentation and participation possibilities. We look forward to your call or a message by e-mail!

For Exhibitors

Around 11,000 visitors will be on the lookout for exclusive steam and smoke products and the latest trends at "Steam & Smoke" from June 24-26, 2022. Your expertise and products are more than in demand. Register now and talk to us about your individual presentation and requirements. There are no limits to your ideas!

For visitors

From June 24-26, 2022, the fairgrounds in Hannover will become the new venue for the vape and shisha community. Get your ticket now and be a part of an unforgettable hookah event!

Core topic “Shisha”

Shisha smoking is in trend. In addition to shisha lounges and shisha bars, people are also investing privately in shisha tobacco and the corresponding accessories. Interested visitors of the “Steam & Smoke” want to get to know and try out new tobacco varieties on site. Some are planning to invest in their own “basic equipment” for the first time and need expert advice or simply inspiration. Experienced store suppliers, tobacco producers and manufacturers have the opportunity at “Steam & Smoke” to promote their expertise, the diversity of their product world and specifically selected products. Talk to us about the possibilities of product presentation and your participation at “Steam & Smoke”. We look forward to hearing from you!

Want to know more?
Just give us a call.

+49 511 89-31422


Christoph Schöllhammer

Project director

Deutsche Messe AG
30521 Hannover | Germany
phone   +49 511 89-31422


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