Legal Notes

In general, you can access all Deutsche Messe AG websites without having to provide any personal information. Occasionally, however, we need personal data such as your name and address in order to make our service as useful as possible for you. In these cases, we will inform you in advance and – if necessary – obtain your consent.

Our Cookie Policy

General information on the use of cookies

Our website uses so-called cookies. Cookies are small text files that are stored on your terminal device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both so-called temporary cookies, which are automatically deleted when you close your browser (“session cookies”), and persistent (permanent) cookies.

You have the choice whether you want to allow cookies to be set. You can make changes in your browser settings. In principle, you have the choice of accepting all cookies, being informed when cookies are set or rejecting all cookies. If you choose the latter option, it is possible that you will not be able to use our offer completely.

When using cookies, a distinction must be made between cookies that are absolutely necessary and those for more extensive purposes (measuring access figures, advertising purposes).

Mandatory cookies when using the website

We use session cookies on our websites that are absolutely necessary for the use of our websites. These include cookies that enable us to recognize you while you are visiting the site as part of a single session. These session cookies contribute to the secure use of our offer, for example by enabling the secure processing of the shopping cart function and the payment process. The legal basis for the data processing is Art. 6 para. 1 p. 1 f) DSGVO].

Use of cookies with your consent:

Below you will find an overview of the cookies that are used by us with your consent given at the beginning of the use of the website (Art. 6 para. 1 p. 1 a) DSGVO). You will also find an opt-out option with each presentation of the use. These are cookies for recording the usage behavior of our website and cookies that are used for advertising purposes.

Use of cookies to record user behavior (tracking):

The use of tracking cookies enables us to recognize users when they access our website again and thus to assign usage processes to an internally assigned identification number (pseudonym). This allows us to record repeated accesses to our website and analyze them in a coherent manner. Specifically, the following tracking cookies are used:

Econda Analytics:

For the purpose of demand-oriented design as well as optimization of this website, data on access to this website is collected and stored by technologies of econda GmbH and user profiles are created from this data using pseudonyms. For this purpose, cookies may be used that enable the recognition of an Internet browser. IP addresses are made unrecognizable immediately after receipt.

The legal basis for the storage of the cookie is the consent given (Art. 6 para. 1 p. 1 lit. a DSGVO). The further evaluation of the collected data over a period of up to two years is based on Art. 6 para. 1 p. 1 lit. f DSGVO.

Visitors to this website can object to this data collection and storage at any time for the future here.

The objection only applies to the device and web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will be sent to econda again.

The opt-out only applies to the device and web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will be sent to econda again.

Google Analytics:

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the storage of the cookie is the consent given (Art. 6 para. 1 p. 1 lit. a DSGVO). The further evaluation of the collected data by means of Google Analytics takes place over a period of two years on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO.

More information on this can also be found at or general information on Google Analytics and data protection at

Facebook and Instagram Ads Conversion-Tracking:

We use the online advertising program “Facebook Advertising Manager” and within its framework the conversion tracking. When you click on an ad placed by Facebook, a cookie for conversion tracking is stored on your computer. These cookies lose their validity after 30 days and are not used for personal identification. Facebook does not share your private, personal information with advertisers without your permission. For example, advertisers receive reports that list how many users saw or clicked on an ad, but do not provide information about who saw or clicked on it. These reports contain only aggregated, public or non-personal information. If you visit certain web pages on our site and the cookie has not yet expired, Facebook and we may recognize that you clicked on the ad and were redirected to that page. Each Facebook Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Facebook Ads customers’ websites. The information obtained using the conversion cookie is used to generate reports that list how many users saw or clicked on an ad, but do not identify who saw or clicked on it. These reports only contain aggregated, public or non-personal data. In addition, Facebook supports the Do Not Track (DNT) option. If you have the DNT option enabled in your browser, Facebook does not perform any association between your account and browser-related information to serve customized ads to you. For more information on DNT and how to enable this option in your browser, please visit:

Use of cookies for advertising purposes:

We use cookies for marketing purposes, such as to tailor advertising to a website visitor’s interests. They are also used to limit the frequency of the ad and to measure the effectiveness of an ad. In this way, we record which web pages and which articles were clicked on. This allows us to collect information about usage habits in order to target interest-based advertising. This information is shared with third parties. In these cases, the cookies are regularly set directly by the advertising partner.

Specifically, the following cookies are set:

Google Remarketing

In addition to AdWords tracking, we also use Google Remarketing. This is a retargeting, thus to deliver interest-based advertising on other advertising spaces outside our offer. Through this application, after visiting our website, when you visit other websites, advertisements related to the services / products previously viewed on our website can be displayed to you. The cookie stored in your browser is used for recognition purposes. In this way, Google can record interest in certain products based on your previous visit to our website and use this information to target advertising on other websites. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.

The purpose of this is to be able to provide you with interest-based advertising and to advertise our products in a targeted manner. Google has submitted to the EU-US Privacy Shield. The legal basis for the storage of the cookie is the consent given (Art. 6 para. 1 p. 1 lit. a DSGVO). The further evaluation of the collected data over a period of up to two years is based on Art. 6 para. 1 p. 1 lit. f DSGVO.

If you do not want advertisements tailored to your interests to be displayed, you can deactivate cookies in your browser or inform Google of this for the future using the following link: .

DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, another offer of the Google company. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later calls up the advertiser’s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

By implementing these tools, your browser automatically establishes a direct connection with Google’s server. Please note that this may result in data processing outside the European Union or the European Economic Area. Google has submitted to the EU-US Privacy Shield, We also have no influence on the handling and further use of the data by Google. The legal basis for the processing of your data for a period of up to two years is Art. 6 para. 1 p. 1 lit. f DSGVO.

If you do not wish to receive interest-based advertising, you can deactivate the use of cookies by Google for these purposes by going to For more information on DoubleClick by Google, please visit: and on data protection at Google in general: Alternatively, you can visit the Network Advertising Initiative (NAI) website at


Disclaimer of warranties

Website content

On our websites, you can find comprehensive information about the Deutsche Messe AG Group, its activities and its events. All content has been carefully researched and is regularly checked and updated. Nevertheless, we accept no responsibility for the accuracy, completeness and up-to-dateness of the information provided and therefore exclude any liability in this respect.


We use the latest high-performance technologies for the operation of our Internet offers. Nevertheless, we assume no liability for unrestricted availability and flawless transmission of content and data.

Links to other websites

Some of the Deutsche Messe AG websites contain links to other websites that we have checked with the greatest possible reasonable care. However, we expressly point out that we assume no responsibility for the content of the linked sites, reject any liability and do not adopt the content as our own.


Texts, layout, images, graphics and functionalities are protected by law. This applies in particular to trademark rights and all other forms of intellectual property rights. The use, reproduction, modification or forwarding of individual contents and/or complete pages, including in other electronic or printed publications, is not permitted without the express permission of Deutsche Messe AG. Violations will be prosecuted under civil and criminal law.


Some Deutsche Messe AG websites contain advertising space. The advertising is delivered via external ad servers.

The data collected in connection with online advertising (ad impressions, ad clicks) is used exclusively for statistical evaluation and to prepare reports for advertising customers.

Cookies may be used in the delivery of advertising without Deutsche Messe AG having any influence on this.

Data Protection Notice